Statements
The Utah Hockey Club has officially unveiled its color scheme, logo, and jerseys for its inaugural season in 2024-25.
Having relocated from Arizona, the Utah team has opted for primary and secondary colors that reflect the unique and stunning landscape of the area. Adopting the provisional moniker "Utah Hockey Club" for its debut season, the team is actively working on a more permanent rebrand for the 2025-26 season and beyond.
New Color Scheme
The Utah Hockey Club has embraced a color scheme featuring "rock black," "salt white," and "mountain blue." These hues have been chosen to resonate with Utah’s natural beauty and rugged terrain, effectively encapsulating the spirit of the region.
The logos remain simple, mainly employing the text "Utah Hockey Club" in various forms, some of which include representations of the state of Utah itself. These colors are expected to remain a fixture even after the official new name is determined, which is currently being decided by a fan vote.
Jersey Designs
The home sweater prominently features black as the primary color, with "UTAH" spelled out diagonally across the chest. The away jersey follows the same design principle but uses white as the primary color. This diagonal text format is a familiar design in the league, having been famously utilized by the New York Rangers. In recent seasons, teams such as the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have also employed this design in their alternate uniforms.
The simplicity and classic appeal of these uniforms provide a sense of tradition and continuity as the team prepares for its permanent identity. This approach enables the Utah Hockey Club to establish a visual and emotional connection with its fans from the outset.
Upcoming Rebrand
As the Utah Hockey Club looks forward to finalizing its permanent rebrand, fan voting for the new team name is scheduled to conclude on June 20. The finalists in this naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, alongside the option to retain the current Utah Hockey Club name.
This community-driven approach to the rebrand underscores the organization’s commitment to building a strong, local fan base from the start. It allows fans to have a tangible say in the team's future, fostering a sense of ownership and belonging.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape," said a team representative.
"While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity," they added.
Other representatives expressed excitement about the fan vote and the upcoming rebrand. "Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community."
"As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike," another team member remarked. "The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds."
Commenting on the reveal of the designs and color schemes, a fan noted, "The unveiled design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players."
As the team goes through this transitional period, it plays a critical role in their development and community integration. "This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come," said a team official.
In summary, the Utah Hockey Club is making strategic and thoughtful moves to establish a robust foundation for its presence in the region. The blend of traditional and community-driven elements in their approach is fostering early excitement and anticipation among fans and players, setting the stage for a promising debut season and a bright future. Only time will reveal which name will win the fan vote, but the club is off to an auspicious start with its striking new colors and classic jersey designs.