Every NFL season brings a fresh set of opportunities, and the 2023 season is no exception. With a roster of emerging talents, fans are eagerly anticipating standout performances from players like Rachaad White of the Tampa Bay Buccaneers and Drake London.
Rachaad White Steps Up
Rachaad White made an impressive rookie debut with the Buccaneers, registering 179 touches, even as his teammate Leonard Fournette led the pack with 269 total opportunities in 2022. Recognizing White's potential, Tampa Bay made a pivotal decision in 2023 to move on from Fournette, choosing not to add significant depth in the running back department. This decision provided White the chance to prove his mettle, and he did just that by securing the second-most touches in the NFL with 336, trailing only Christian McCaffrey’s 339.
Drake London's Ascent
Drake London has been another player worth watching. Commanding a 25.9% target share in his first two years, London quickly established himself as a key player, ranking WR17. Despite his target share, his fantasy points per game placed him at WR47 during that span, showcasing room for growth. By 2024, London will have veteran quarterback Kirk Cousins throwing him the ball, which could elevate his performance further.
Kyle Pitts' Journey
Kyle Pitts, who surpassed the 1,000-yard receiving mark as a rookie, faced a challenging period due to injuries. Pitts required MCL and PCL repairs in late 2022, which undoubtedly impacted his performance. In 2022, he received only 58 targets, but in 2023, this number rose to 90 targets, indicating a cautious but promising increase in his involvement.
Offseason Moves and New Faces
The Raiders made a strategic move during the offseason by signing Alexander Mattison to bolster their backfield. Meanwhile, the Lions showed their commitment to strengthening their roster by drafting Jameson Williams 12th overall after trading up. Williams, however, missed most of his rookie season and additional time in his sophomore season due to a suspension. Despite these setbacks, Williams has been an impressive performer, ranking WR5 in fantasy points per touch since entering the league in 2022.
The Texans made a significant move by acquiring Joe Mixon, who had the fourth-most touches in the NFL last season with 309. This acquisition has created a gap in Cincinnati, which Zack Moss and Chase Brown are expected to fill. Moss had multiple games exceeding 20 fantasy points when given the lead role in 2023, while Brown managed only 58 touches last year, indicating he has yet to fully showcase his capabilities.
Building Around Talent
The Detroit Lions have made it clear they are confident in their current roster, particularly their wide receiver group. Jeff Risdon highlighted the team's stance, stating, “I know they're excited about what they've got in him, and that's why they're not pursuing any other wide receivers and you will not see other wide receivers brought in. Agents have asked... Detroit is not interested in bringing in any receivers at this point.” This decision underscores the team's belief in their young talent and their commitment to developing these players from within.
As the 2023 season unfolds, fans and analysts alike will be keenly watching these players and teams. Each has the potential to redefine their roles and lead their teams to new heights, making this NFL season one of the most exciting in recent memory.